How Is AI Revolutionizing Product Photography
Want to learn more about the impact of AI on product photography? We're here to serve you. Check out the article for more information.
by Blend Team
Jul 22, 2023
AI photography is of major importance these days to e-commerce sellers. Artificial intelligence (AI) is instrumental these days in reshaping the industry. It is assisting in improving the workflow and completing tasks in lesser time with more efficiency. Editors are actively utilizing AI tools these days to enhance and sharpen images. This is assisting greatly in the improvement of E-commerce brands. Especially, for smaller brands, AI photography is proving to be a boon boosting the sales and the popularity of the brand in question.
Recent statistics reveal that 9 out of 10 leading businesses are currently having investment in Artificial Intelligence.
Here are some ways to determine how AI directly influences product photography:
1. Cost Reduction:
AI tools are extremely beneficial in photo editing. E-commerce personnel can use these tools in order to edit photos according to their requirements. Experienced photography with props consumes a lot of money. Good photographers can charge up to 500 dollars for photoshoots.
The charge for cameras, lighting, and so on, can be a bit on the expensive side for small business owners. Therefore, AI photography helps out small business people to a great extent in terms of budget management. There are a number of tools available in the market for AI photography. For instance, with an app like Blend, you can create high-quality photos in some seconds.
2. Time-saver:
Time is of the essence, as they say. For smart business owners, more time equals more work hours and production. Editing with AI tools saves a lot of time. Usually, expensive photoshoots require a proper selection of locations.
You need to travel to the spots in order to carry out the photoshopping process with the requisites. This takes up to a minimum of two days. On the other hand, editing with AI tools takes only some minutes for the entire mechanism to be completed. Therefore, sellers are usually able to create more templates and ads for future use.
3. Editing Wonders:
You can get tons of options while editing the perfect picture required for brand promotion and advertising purposes. The photos are high-quality and look similar to that of a professionally edited one. Colour-enhancing options are provided which makes the photos stand out. You can also adjust the brightness, contrast, shadow, and reflections. These add a professional and realistic touch to the pictures. You also get the option for background removal with an app like Blend. This helps to customize the pictures according to your need. Noise reduction is also facilitated by AI tools.
4. Creative Tool:
AI helps pro editors and even amateurs to express their creative side. You can create pictures with multiple templates to choose from. Backgrounds with a touch of creative flair depending upon the mood and the purpose of the pictures, can be added too.
Therefore, artists and editors do not get restricted while trying to exercise their creativity. E-commerce platforms can benefit a lot from this particular aspect. Over 60 percent of customer acquisition occurs through the help of pictures, and advertisements on social media platforms.
Thus, creating innovative photos and ads, add to the popularity of the brand. Creating mood boards with a specific theme in mind takes up a lot of time. Photographers usually have to plan and invest a lot of time beforehand, in order to create the perfect mood boards. With the intervention of AI, this can be done with more creative intent and less time.
To sum-up up, AI is a perfect game changer for e-commerce traders. It benefits the sellers in terms of the above-mentioned aspects and many more as technology keeps progressing at the speed of light.
Employing AI in product photography reduces the workforce as well as expenditure on the production team. AI photography thus produces enhanced high-quality images. Thus, the more it is put to use in e-commerce platforms, the more its potential for development increases.
(Above picture was edited with Blend’s AI studio)
(Edited with AI studio by Blend)
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