WhatsApp Business API CRM Integration

What is CRM

CRM, or Customer Relationship Management, is a system that helps a company record, collect, and centralize resources and data among other systems and databases.

CRM is mainly used as a customer service system through WhatsApp, at the same time integrating customer details including account details, sales information, company records, and many more in a single database. These data are later studied and used to manage and improve the user experience.

What is CRM Integration

Forbes Advisor has defined ‘CRM Integration’ as “the act of connecting a CRM system with other systems and means that a business’s customer data can be seamlessly integrated with third-party systems. These third-party systems might be unrelated to the CRM system, but the data they generate or use can make CRM work better, and vice versa.”

In other words, you connect a CRM system with the system you use to communicate with your customers, such as WhatsApp Business. The CRM system helps you to analyze and collect the data provided by the customer to improve the services of your brand. This whole process is called the ‘CRM Integration’ and it works as a management service for your PR.

How to connect CRM as WhatsApp Business API

To integrate CRM with Whatsapp, you first must register your company’s number with a Whatsapp Business API account. The best way to get the WhatsApp Business API account is by applying for access through an official WhatsApp Business Solutions Provider (BSP) and then choose the exemplary CRM service for your brand and integrate it with the Whatsapp account. The process of connecting CRM with the Whatsapp account may vary from different services. Therefore, learn and try out different services before choosing any CRM service. Make sure that the service provides all the necessary features such as a user-friendly interface, free demo, and easy use for cross-server systems.

In A Nutshell

It all comes down to a perfect user experience resulting in the growth of the business by attracting and keeping customers. CRM services are a great help to analyze the interest and performance of customers so that you can improve your own services via the most used chat system in the world which is Whatsapp. API integrations can help scale your business and take optimum advantage of marketing. It also helps in better presentation of your business, products, and services.

For instance, one of the key factors in e-commerce businesses is how the products are presented. As the customers are not physically present, the images of the products create the first impressions in the minds of the customers. For better representation, you can implement Delete BG’s API which allows you to remove the background from your product photos automatically and generate high-precision cut-outs. This ensures better customer conversions and thus, better profitability. The ML models that power Delete BG have been trained on more than 100,000,000 e-commerce images.
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